Frequently-asked
questions
by retailers
What are some of the practices that Protected
Harvest certified growers are required to employ?
For a crop to become certified by Protected Harvest, one
requirement of farmers is that they frequently monitor (or
scout) their fields, so that they can make the best decisions
as to how to manage the threat of any pests. By understanding
the natural life cycle of pests and identifying their natural
enemies, farmers can skillfully employ techniques that minimize
impacts on the environment. This approach is known as Biointensive
Integrated Pest Management (BioIPM) – and is just one
component of the Protected Harvest certification program.
To learn more in depth about the practices that growers must
use, we invite you to read a more complete description of
our Standards.
What crops does Protected Harvest currently certify, and where
can I source them?
Potatoes from Wisconsin are the first Protected Harvest certified
crop to hit the shelves. Potatoes that pass certification
are collectively marketed by Wisconsin farmers under the “Healthy
Grown” brand, and can be purchased from shippers who
are also certified by Protected Harvest (find a shipper).
Protected Harvest is in the process of developing a certification
program for dairy, almonds, tomatoes, plums, peaches, nectarines,
winegrapes, and a variety of other fresh produce – but
because our standards are very stringent – it will take
a little time before we can develop a set of production practices
that are stringent enough to carry the Protected Harvest seal
– and earn endorsement by environmentalists, farmers,
and scientists. Check back to our website frequently to get
updated on new crops.
How can I promote Healthy Grown potatoes and Protected Harvest
certified foods in my store?
You can download
logos from our site for all your advertising, presentation,
or media needs. You can also preview and order free Point-of-Purchase materials (great posters, signs, and recipe booklets) directly
from Healthy Grown.
Contact us
to learn more about partnering with Protected Harvest and
how we can support your sales.
How are Protected Harvest, Healthy Grown,
and the World Wildlife Fund connected?
Potatoes that pass Protected Harvest certification are collectively
marketed by Wisconsin farmers under the “Healthy Grown”
brand. Their potatoes come in 3, 5, and 10-pound bags –
which carry both the Protected Harvest certification seal
and the World Wildlife Fund’s panda bear logo. The Healthy
Grown farmers received the World Wildlife Fund’s prestigious
“Gift to the Earth” award, for their leadership
and extraordinary efforts in reducing reliance on high-risk
pesticides. The farmers’ success was instrumental in
World Wildlife Fund’s decision to allow the use of its
logo on bags of certified potatoes.
What does it mean for a shipper to be certified by Protected
Harvest?
Maintaining the integrity of the chain-of-custody is imperative
for any farm or food company involved with eco-labeling. Protected
Harvest requires an audit that follows the crop from field
to retail. Inventory logs must be maintained listing lot codes
that trace the crop back to the field, and if product is transferred
between growers or facilities, all pertinent documents (i.e.
pallet tickets, picking tickets, purchase/sales orders, and
bills of lading) must specify that certified product is being
transferred. Certified shippers pass all the requirements
by Protected Harvest for maintaining chain-of-custody. Processors
must also follow the same requirements. There are no certification
requirements for retailers.
Is Protected Harvest certification the same as organic certification?
Protected Harvest certification is not the same as organic
certification, in that farmers are allowed limited use of
manmade pesticides. While organic agriculture is an extremely
important model, organic agriculture accounts for less than
one half of one percent of all crop acreage in the United
States. Meanwhile, over one billion pounds of pesticide active
ingredients are still used annually in agriculture in the
United States. Protected Harvest allows you to provide your
customers with a new choice in the marketplace, by offering
products that meet their taste, quality, availability, and
price standards – that are also good for the environment.
It is important to understand that no one method of agriculture
is going to solve all problems, all the time – Protected
Harvest provides a new choice.
Are there other eco-labels, and how are
they different from Protected Harvest?
“Eco-label” is a broad term that according to
the Consumers Union, means, “A seal or logo indicating
that a product has met a set of environmental or social standards.”
While there are certainly some good eco-label groups out there,
there are also those whose claims are unsubstantiated. A key
component to a good eco-label is that the claims are measurable,
verifiable, free of conflict-of-interest, and available to
the public. Protected Harvest meets and exceeds all of these
core elements, but most importantly – Protected Harvest
has been aggressive in setting very challenging goals, including
the adoption of Biointensive IPM practices, the reduction
of pesticide use, and the development of performance measures
for soil and water quality, wildlife habitat, and ecosystem
health. Our label makes it easier for consumers to identify
and support farmers and food companies that are truly making
a difference.
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